
The 2010 Vespa GTS300 is an evolution of the GTS250 model and is the largest capacity Vespa ever made.
Florence, Italy, April 23, 1946: Noon
A Piaggio & Cie. representative walks into the patent office and
files an application for a “motorcycle with a rational arrangement of
organs and elements, with a frame with a mudguards and covers concealing
all mechanical parts.” Rational? Isn't Florence in Italy? What gives?
Italian engineering produces beauty, performance, a fat pricetag and all
the reliability of Robert Downey Jr. I didn't even know there was a
word in Italian for “rational” until I looked it up for this article
(razionale, which I previously, and not unreasonably, assumed was some
kind of pasta, as in “I'll have the squid-ink razionale with fennel”).
Of course, the birth stories of most Italian motorcycle companies
usually begin with a pair of colorful brothers (“born in Bologna in
1911, the Tarontina boys were well-known in the bicycle racing scene and
by 1934, were racing a hand-built 125cc prototype in the Mille Miglia”)
starting out from a shed behind the prosciutto-curing room. But that
wasn't the story with Vespa. Piaggio, a large munitions and heavy
manufacturing concern, needed a cheap transportation product to sell to
Italy's post-war masses. The company had mechanical engineers,
designers, skilled workers, a factory - okay, a large, rubble-filled
field where there used to be a factory - and capital. All that was
needed was a decent design, something a little more practical and
substantial than early scooters, which were seen more as toys for
wealthy nitwits than practical transportation. Yes practical: post-war
Italy was marked by chronic unemployment, horrible roads and a youthful,
restless population. Nobody could afford a car, but they needed to get
around, and for that they needed cheap, tough, dependable and (since it
was Italy) stylish wheels.

Fuel gauge, temperature gauge and clock round out the instrumentation. Anti-theft ignition is very effective, and standard.
Piaggio's aeronautical past revealed itself in designer Corradino
D'Ascanio's (who developed several early helicopter prototypes) new
scooter with its swoopy cowlings and landing-gear-like front end. But
that's what he knew: “With no knowledge of motorbikes, I thought about
making a vehicle that I could use without having to be a motorcyclist,”
said D'Ascanio in a 1949 radio interview. That must have been the
winning formula, because it wasn't long before “Vespa” (it was dubbed
Vespa, or “wasp,” because of its buzzing engine note or slim waist and
bulbous tailsection, depending on which scooter nerd you talk to) and
“scooter” were interchangeable terms, like “Kleenex” and “Facial Tissue”
or “Microsoft” and “Pain in the Ass.”
Orange County, California, 2010: Noon(ish)

The GTS300 is held together by a monoque chassis that makes for good handling and maneuverability.
Sixty-four years later, and the brilliance of a non-rider's idea - to
build a motorcycle for non-riders - is still readily apparent in Piaggio
& Co.'s Vespa 300 GTSie. Introduced last year, it's an evolution of
the GTS250, and is the largest-capacity Vespa ever made. And the irony
is that the quick-and-dirty post-war engineering, intended to get Italy
back on its wheels as quickly and cheaply as possible, is now the
hallmark of the luxury scooter. At $6199, the 300 GTSie is pricey for
its category.
Sixty-four years along, Vespas are still built with that steel monocoque
chassis: simple steel stampings welded together to form a rigid
structure, unlike the tube-steel and plastic construction of your
typical 21st-century scooter. All that metal makes the scoot rigid, good
handling, expensive-looking and pricey to repair dents or dings. The
swingarm is also the engine/drive unit, and it's suspended by dual
preload-adjustable shocks. In front is that distinctive single-sided
front...suspension...thing...with a double-acting hydraulic damper. A
solo 220mm disc, two-piston caliper and braided-steel line handles the
braking action up front, and another 220mm disk is in back. To live up
the the “Super” badging - a moniker that harkens back to Vespa's
sport-touring Super Sprint models of 1965 - there's sporty-looking trim
on the front shield, engine cowl and suspension, as well as two-tone
alloy wheels.

The Super's modern, liquid-cooled, four-valve, fuel-injected Single means hills, no matter how steep, just aren't a problem.
That stuff may look familiar to the ghost of D'Ascanio, but the motor
probably wouldn't. It's as modern and clean-burning as an
internal-combustion mill can be, a far cry from the smoky, buzzy
two-strokes of the Vespas of yore. It uses a chain to drive a single
overhead camshaft, operating four valves. It's also fuel-injected and
water-cooled, catalyzed, sanitized and it probably has the Pope's
blessing as well (calls and prayers to the Vatican were unanswered as of
press time). It's the biggest motor Vespa has put in a vehicle of late:
278cc, 34cc bigger than the GTS250 or GTV300 (no, I don't know why the
250 is 244cc and the GTV300 is also 244cc). That's good for a claimed 22
horsepower pumping through the no-shifting-required CVT, better than
some dual-sport motorcycles of similar displacement I could name but
won't because I like getting invited to press events.
This luxury scooter gets luxury appointments: wide, cushy seat with lots
of room for two, underseat storage for two half-helmets,* a digital
clock, a locking glovebox, fuel gauge and fire-engine-red paint that's
as deep and glossy as a wet Jolly Rancher candy. Electric starting and
built-in anti-theft electronics are also standard. But the real luxury
feature on this Vespa - all Vespas, really - is the exceptional build
quality, fit, finish and feel of all the components. It's a luxury
vehicle, something that can't be faked with fancy names or chrome-plated
plastic trim.
Luxury vehicles have to perform and handle better than budget ones, and
the Super delivers. The motor's new displacement and tuning are readily
apparent. Twisting the throttle makes all 22 horsies leap right out and
gets the 326 lbs (claimed dry weight!) of Italian metal moving down the
road pretty briskly. Keeping up with any kind of city traffic is no
problem at all, uphills, downhills, passenger, cargo, whatever. This is
one scoot that will never hold up traffic. On divided freeways, the GTS
gets up to its 65-70 mph cruising speed very easily, but past that it
struggles a little—and maybe needs a long downhill slope—to get to its
80 mph (claimed) top speed. And for all that performance, fuel economy
is still quite acceptable: I saw around 60 mpg in my very unscientific
mpg testing, which means you can expect 120-150 miles from its 2.4
gallon tank.

The Super corners as well as anything with a purse hook has a right to
do. Chrome grab rails replace the luggage rack found on the standard
GTS300.
This is no continent-clobbering maxi-scooter: it's designed to
stylishly, efficiently do what 95 percent of scooters need to do; get
around town and maybe cruise confidently on winding two-lane roads. The
Super's handling is...super. The long wheelbase and radial 12-inch
Pirelli tires keep things stable and confident, and the suspension is
well-calibrated, soaking up bumps and keeping the rubber stuck to the
pavement despite the challenges the unsprung mass of the powertrain unit
presents. The brakes work well, too, with good feedback and no fade,
even after an hour of photo passes up and down a very twisty canyon
road. Steering is very fast and easy, but mid-corner stability is
remarkable; you can carry lots of corner speed, like on a much bigger
motorcycle, without the bike feeling flighty or indistinct as you roll
on throttle. The only limit is cornering clearance - the centerstand
tang can drag if you lean too far over - but something has to remind you
you're on a scooter.
Around town, the big Vespa doesn't give up much to its smaller cousins.
It's very maneuverable, with a tight turning circle, and the
step-through design means that even if your stumpy little legs can't
touch the ground, you can still pop forward and paddle the bike in and
out of a parking space. The centerstand is well-balanced, making parking
the bike a snap (the sidestand works well too), and the underseat
stowage is voluminous. No luggage rack, but you can buy that and a
locking trunk as an accessory.

Dual disc brakes with braided-steel lines deliver sure, safe stops,
two-tone wheels deliver the latest in Euro automotive fashion.
Vespa has come full circle. It's gone from building basic transportation
to get Italy's post-war masses on the road to selling second luxury
vehicles to well-off urban sophisticates who want to have fun while
looking good and using less fuel. Sure, a motorcycle will have better
performance-to-dollar ratio, but it's not a scooter, is it? Scooters are
different, and riding a Vespa is like riding no other scooter: the
distinctive frame and suspension give it the unmistakable character
you'd expect from a limited-production, Italian-made vehicle. Now $6199
for the fastest, best-handling, biggest Vespa made...seems like a deal
for the right person, although you can certainly find quality bikes for
far less. Those products might even be better performing and offer more
value. But like a guy who's been only driving a Mercedes for 40 years,
if you want a Vespa, you want a Vespa. I didn't ask for facial tissue: I
want some Kleenex for my delicate schnoz!
Were Vespa a person, it'd be busy purchasing golf shoes in anticipation
of retirement. No such luck for Signore Vespa. Sixty-four years on,
D'Ascanio's invention is still doing exactly what it promised: getting
non-motorcyclists (and enlightened motorcyclists) out into the fresh
air, enjoying the benefits of life on two wheels. And something tells me
that even if the future brings electricity, fuel cells or even
atom-powered hoverbikes, there will still be fashionable sorts riding
their Vespas in 2046.
Thanks to “60 years of the Vespa” by Girogio Sarti and Piaggio Company's
“Vespa: Italian Style for the World” for the historical information.