History has made Vespa into more than just a scooter; it has become a modern myth, a fashion statement, a personal expression. Throughout the decades, Vespa has become an interpreter and an expression of the society in which it lives.
In some way, in every era, Vespa’s strength has always been its modernity, its ability to absorb changes in society and new trends which it has then re-defined in terms of mobility. Vespa has always been a message, a strong idea, a metaphor for all that.
Vespa Communication
Vespa is a perfect example of an ever-lasting legend in the history of industrial design. A simple mobility product has become one of the most popular and used concepts of today’s society.
Vespa's advertising campaigns have marked various eras of our recent history and have always spoken to the public and dealt with topical issues. As times have changed, Vespa manages to reassert itself again and again.
Light, compact and stylish, traffic is a problem of the past. Getting around town has never looked so good. The strong metal body frame combined with ...
The Vespa GTS 125 Super inherits the elegance and dynamic style of the
Vespa GTS 300 Super. The steel body, with the horizontal grille on the
right side as ...
A luxurious addition to the Vespa range, the LX touring comes in a beautifully rich chocolate brown with a complementing dark brown seat and front and rear ...
Ever more at the top of the cutting edge of technology, functionality and performance, the Vespa GTS is the fastest, most powerful and most high-tech ...
The Vespa GTS Super blends not just sportiness and performance, but distinctiveness and character too. Through outstanding design and technology, the ...
